Article by James Klobasa

Real Real Estate investing is all about making huge money, and that too, at a fast pace. The most important factor that determines the profit potential of a real estate business is your marketing strategy. In fact, marketing is the lifeblood of the real estate industry. You are in a serious business and if you want to ensure success, you must know what to do and what not to do while preparing and implementing your marketing strategies.

No Imitations PleaseReal estate investing is serious business, and it demands your vigilance and prudence to build a career. Therefore, never ever blindly imitate the other investors. Many investors make this mistake when they just follow another successful investor without applying any self-logic. In fact if all the investors are going to follow the same strategy to target a particular area and sellers, how can you expect to have an edge over your competitors? You will get the same result as they are getting. And, if in the process, you are able to have motivated sellers for your deals, it is certainly your sheer luck.

But, your real estate investing career needs your vigilance to grow. Luck does not last for long. That is the reason why you should always come up with a different and a more effective approach that could attract motivated sellers to you. Successful investors always follow unique approaches. For example, some of them have a personal bias towards attorneys and using free publicity as the competitive edge. What is yours? If you do not have one, develop one. Again, you must be persistent in your efforts. It means, if you have tried everything to ensure success, try again. Your overall effort and strategy must count 10% more than your competitors. Only this will pave the way of success for you.

Stay Within A BudgetWhatever marketing strategies you follow for real estate investing, never ever go beyond your budget. It will eventually lead you to a huge loss and you may even catch yourself in an extremely unpleasant situation. After all, you have other necessities in your life, which you cannot ignore. Keeping in view your various expenses and sources of income, fix a budget for yourself and stick with it. Many investors are so involved in making and implementing marketing strategies that they forget other important things. Telling you how it happens might help.

Suppose, your monthly income allows you to spend only 0 on the marketing for the real estate investing, but you go much beyond your budget risking everything and spend 0 for the same. What will happen now? This is simple mathematics. You have put yourself in a direct loss of 0 (0-0). Now, you can decide for yourself if it will be prudent. Many investors do not understand this in the beginning. It is only when they start facing a cash crunch, they become wiser in introspect, but it is sometimes too late by then.

Always remember, right marketing strategies for real estate investing can earn you huge profits, while one wrong strategy can demolish all your hopes of growth in the industry.

About the Author

James Klobasa, once broke with no job and ,000 in debt made a choice that changed his life forever. That choice was investing in Real Estate. With the founder of, The Little Building Co. you too, can learn at Real-Real Estate Investing

Online Marketing Strategies for Small Businesses:  Part 1 The Basics

Online marketing strategies for small businesses have never been as important as it is now.  Businesses, towns, states and even countries are on the verge of Bankruptcy.

What are you supposed to do?

It seems like the catch phrase has become, “Well, in this economy, we just have to make some cuts.”

Sound familiar?

As a business owner myself, I understand and appreciate the value of making cuts.  However, let’s make some of the cuts in the right places and make sure that your efforts (and dollars) are quantifiable and measurable.

So how do you, the small business owner, remain not only in business, but competitive in your Market Place?

This is actually easier than you think.  In fact, after learning what you’re about to read, you will not only remain in business, but will in fact be able to catapult yourself to the head of the pack.

So grab a pen and a piece of paper as we cover 3 basics of online marketing strategies for small businesses.  As the old saying goes, you can either make dust or eat dust…I’ve done both and I’d like to save you from that dry gritty taste.

Get Clear:  If you’re going to begin to dominate your market, you first must understand WHO your market is.

I know, this almost sounds too simple.  However, you’d be surprised how many small businesses WASTE a ton of time, energy and money marketing to the WRONG people.

Without getting too deep into human psychology (which I am not an expert) I think most small business owners get caught in the IMPRESSIONS of an idea rather than its’ effectiveness.

Let me explain…have you ever been approached to be a sponsor of a local Golf Tournament?

Sounds great doesn’t it?  A few hundred people will see your logo and promotional material on certain Tee boxes.  You’ll get mentioned in the Golf Tournaments advertising and you can put your material in the welcome Gift Bag to all players!

Man, who wouldn’t want to be a part of THAT!?!

You! And any other small business owner who demands to see an effective return on your Marketing/Advertising dollar.

As a small business owner, it is VERY important for you to NOT take the shotgun approach to your Marketing.  You know, a big wide spread blast to a huge area.

If you are an Insurance business owner you need to drill down to YOUR specific niche…and no, your specific niche is NOT the entire Insurance market.

Get Clear, Get Specific.

Information & Education:  One piece of Marketing is NOT enough.

Today’s buyer is MUCH savvier than ever before.  Part of this is the fact that there is an unlimited amount of information for your customers.

People hate to be sold but they LOVE to buy.  So how do you make sure you do as much sales as possible without selling your customer?

That’s actually pretty easy, you inform.

I know you’ve heard the term, “If you sell shovels, teach someone how to dig a hole.”  The premise being that when that person decides to buy a shovel, they will buy from you.

A perfect example is of my local Home Depot.  I am NOT a handy person.  You know who is…

My main man Clark.  I had gone in to Home Depot trying to figure out a project I was working on.  I had no clue what I was doing.  When I ran into Clark, he obviously knew I was out of my league.

Instead of him taking the “sell him everything we’ve got” approach, he showed me step by step how to complete my project and gave me multiple options of getting it done.

I have done two other projects since then and Clark has helped me with both.

Where do you think I go if I’m going to do a Home project?  Who do you think I ask for?

The best part for your small business is that you can do this very same thing for your potential customer without ever leaving your office or having to do it face to face.

Trust me, whatever your business/industry is; your potential customer IS looking to get educated.  Do yourself a favor and make sure you are the teacher.

Follow Up:  Tell me if you can relate to this…

You have so much going on and you deal with so many customers and clients that you drop the ball on something.

It may be something as simple as a phone call or email, but it may be something as important as a shipment or re-order.

You know these crazy new online marketing strategies for small businesses can ensure you never miss another follow up anything.

Automation and delegation are the two biggest assets to a small business owner.

How much more effective will your business be when you can do ONE piece of marketing, put it in digital format, hit send and have your entire existing customer base be informed.

This is just the tip of the Ice Berg.  Not only do you inform your existing customer base, but also your potential customers and completely new prospects also get a taste of your business.

I know you’re just like most small business owners…BUSY.

You don’t have time to sit and write Newsletters and individual emails to your entire Customer list.

You need to be able to inform as many people as possible to make sure your TIME is as effective as possible.

When you have implemented the first two basics, not only is your time effective, but so is your message because it is going to the RIGHT person, saying the RIGHT message.

Implementing the correct online marketing strategies for small businesses can be the difference between success and failure.  Start with these basics of Getting Clear, Informing and Follow Up.

Be on the lookout for part 2 of Online Marketing Strategies For Small Businesses, where we are going to cover HOW to Get Clear…HOW to inform and HOW to correctly Follow Up.

Until then, go here to get more Insider Info.  We’ll talk again soon.

 

Find More Small Business Articles

Small business online marketing

In the past, only huge businesses executed high-priced online marketing and advertising. Small local business didn’t see a need for internet advertising, but the times have changed. But now, searches for local businesses or Small businesses have replaced the white and the yellow pages. Quite simply put, if your small company cannot be found online, you will not grow, and there is a good chance that you will not continue to exist.

This review article will supply some tools and procedures that small establishments can utilize to bring more trade to their local company. These can be categorized as internet ad postings on classified ad sites, video infomercials, making a website and making it visible to the public, setting up your Google Places account, and harnessing the power of social networks.

Ad Posting

There are many sites where small businesses or Local small businesses may post advertising for free and many where small firms can pay to advertise local company advertisements. The two most popular free classified ad sites are Craig’s List and Backpage. Both of these sites will allow text and graphic advertisements. Because nearly all local company or small company proprietors do not boast an understanding of the html language essential to generate visually appealing ads, the majority of the advertisements are very boring text advertisements. What is more important about these ads is that time and again the search engines discover them and bring them to page one for specific product or service searches. Potential customers find these ad postings, and open them to find a boring black and white bunch of text. If the text does get their attention, there is often no link to a website or expedient and immediate method of achieving more information. In other words, these ads require an effective advertising and marketing message that converts! Citizens, who were buyers, or they would not have been using buying keyword searches leave the page before they know what you had in mind for them. If classified ads are accurately placed, there is no doubt that they can and do generate a noteworthy amount of traffic. It is important to make your ad stand out by making good looking graphic ads with internet marketing values embedded into the ads, together with a call to action and a hyperlink to the owners site, or lead capture or squeeze page.

Make Videos and Profit

YouTube could be as influential a marketing venue as Google itself; many searchers only search videos! Citizens love to watch video. Video is one of the best strategies for small organizations and businesses and small corporations to present their advertising and marketing message. I would like to remind you that while YouTube is the largest and most admired site, it is not the only video site. Your small firm video infomercial can be produced and spreading your message 24/7. The powerful video tools and posting options today equal or exceed the power of high impact television advertisements. It is even better if you can use a technique of faux Craig’s List or Backpage clickable ads to bring the reader off of your colorful Advertisement to a web page that plays your video totally free of YouTube. In this way you are on a page that you control, there are no YouTube competing videos, and you can have a lead capture form and other promoting material on that site. These handsome, eye catching, converting clickable ads can be obtained from professions for about 0, and they can be used over and over again on multiple sites. Don’t have a site to host the video, don’t worry these same professionals are able and happy to host the video and your other marketing material for about per month.

Producing a Small Business Optimized Webpage

This is one of the most powerful tools on hand to local firm proprietors, but not the only one by far. This process involves the selection and securing of a profit-making URL or domain, producing a page or mini site and optimizing it to be found for precise search terms on the internet. Consultants can market correctly selected high volume competitive keywords to land on page one of the SERP, which results in multiple consistent traffic to your website. Please be reminded, that you can optimize your web page for a few as one keyword string. Some small company and small company owners decide to start with a few keyword phrases, and add to the number of keyword campaigns as their sales intensify.

Google Places is Powerful

Google is pushing its Google Places marketing to the extent of pushing some previous page one SEO keyword phrases to page two in preference to Google Places listings. Google has strict rules on how to set up your Google Places account and how to optimize it, so you are well advised to seek out a professional to help you with this vital task. In certain cases, these Google Places listings actually drive the Organic listings to page two. When your teardrop Google Places icon happens on page one of Google, just listen for the sound of the cash register.

Social Networking and network Business solutions.

SEO today, Social Media tomorrow! Savvy businesses advertise their Facebook and Twitter links to attract more loyal customers. There is an entire industry being created around social media marketing. Small business and local business owners who know how to set up and maintain a dynamic Facebook profile can benefit from exponential growth. Social media marketing are extremely important and very powerful small business and Local business marketing venues, so much so that they require a dedicated article. Stay tuned!

Small business online advertising

Until lately, online advertising and advertising was a thing that the big companies did. Back then, local establishments did not see any need to perform online marketing and advertising. Local searches have replaced print directories such as yellow pages and even the white pages. Today, if your local or local corporation is not found on page one of a Small Search Engine (SERP), your small establishment may not stay alive.

The idea of this article is to present some of the options on hand to local establishment and local corporations for advertising or campaigning online on the internet. This article will address sections on; video infomercials, classified ad posting, setting up a Google Places account, producing a website and optimizing it for page one result on a SERP, and harnessing the power of the Social Networks.

Paid Ad Postings

There are many sites where small businesses or Local companies may post advertising for free and many where local small businesses can pay to showcase small conglomerate advertisements. The sites receiving the most classified ads postings are Craig’s List and Backpage. Both of these sites will allow text and graphic advertisings. Since nearly all local company or local company owners do not boast an understanding of the html language requisite to fabricate visually appealing ads; the preponderance of the advertisements are very boring text advertisements. What is more important, with reference to these ads, are that time and again the search engines discover them and bring them to page one for precise product or service searches. Budding customers find these ad postings, and open them to find a boring black and white bunch of text. If the text does get their notice, there is often no link to a website or convenient and direct technique of achieving more information. In other words, these ads need an effectual internet marketing message that converts! Those potential clients at once leave without even finding out what was there. There is no doubt that these free classified ad internet sites produce very good traffic. It is significant to make your ad stand out by producing good looking graphic ads with advertising principles embedded into the ads, including a call to action and a hyperlink to the owner’s site, or lead capture or squeeze page.

Make Videos and Profit

YouTube could be as strong a marketing venue as Google itself; many searchers only search videos! Citizens love to watch video. Advertising and marketing by video can be a very prolific means of driving traffic to your small establishment. Even if YouTube is the largest and most accepted video site, it is by far not the only video posting site, there are scores of them; and video can be hosted on your own sit or any other hosting site. Video posting sites are influential, as you can produce a video infomercial in minutes and right away have it sending your special message 24/7. The powerful video tools and posting options today equal or exceed the power of high impact television commercials. It is even better if you can use a technique of faux Craig’s List or Backpage clickable ads to bring the reader off of your colorful Advertisement to a web page which plays your video totally free of YouTube. Bringing readers to your site rather than YouTube or some other video site is preferable because the competing local businesses are now absent, and you have complete control of 100% of the content on the webpage. These handsome, eye catching, converting clickable ads can be obtained from professions for about 0, and they can be used over and over again on multiple sites. If you do not have a place to host the webpage for the video, hosting can be found in the price range of per month.

Get your Small Business webpage on Page one SERP

SERP optimized web pages are very dominant, as they drive traffic to your website for free 24/7. Specialists can assist you in selecting a proper domain after conducting extensive small business associated keyword string investigation to find search terms that contain a relatively huge volume of monthly traffic, and which are within your competitive capital to grasp a slot on page one of a SERP. Consultants can promote properly selected high volume competitive keywords to land on page one of the SERP, which results in consistent traffic to your website. Please be reminded, that you can optimize your internet site for a few as one keyword string. Some small corporation and small company owners wish to start with a few keywords phrases, and augment the number of keyword campaigns as their sales intensify.

Google Places is the New Small Business SEO

Google is pushing its Google Places marketing to the extent of pushing some earlier page one SEO keyword phrases to page two in preference to Google Places listings. Setting up your Google places account is so vital that I advise you to seek expert assistance; it will result in financial rewards to you. Google places is so powerful that it can and will push SERP page one results over to SERP page two results; a death trap. When your Google places comes up on page one it is a direct line to your local business, including your business name photos of your choice, your business phone number, the street address, website, email address, store or office hours, video infomercials, product descriptions, and much more.

Social Networking Yields Local Business Revenue

Social media is fast becoming a necessary venue for local businesses. Savvy businesses advertise their Facebook and Twitter links to attract more loyal customers. Social media is the new WEB 2.0, and it is going to overtake all other advertising venues on the internet. Small business and local business owners who know how to set up and maintain a dynamic Facebook profile can benefit from exponential growth. Social media marketing are extremely important and very powerful small business and Local business marketing venues, so much so that they require a dedicated article. Stay tuned!